Pedros Chicken TVC

Pedros Chicken

SERVICES
BRANDING
PICTURE
VISUAL IDENTITY
YEAR
2023
AGENCY
Pure Studios
INDUSTRY
Food
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CHALLENGE
Produce a high-end Chicken Take-out TVC

Royal Works was employed as a Line Producer, Production Manager and Assistant Director to produce a TVC with Pure Studios for Pedros Chicken. Tasks included: creating a budget for the Pre-prod, Filming and Post Prod stages of the project. Oversee a crew of 20 and a cast of 17, a large set build, complex storyboarding, auditions and casting, schedules, meetings, wardrobe & styling, makeup, lighting, audio and camera with full rig for 3 days of filming. On filming days, I functioned in the role of AD, calling all shots and adhering to and adjusting storyboards and schedules.

OUTCOME
Deliver various durations and formats according to broadcast and social media requirements.

All assets were delivered on time and within budget. Client was extremely satisfied with the final results and the ad received a lot of traction as per the original intention.

PROJECT DETAILS

TVCs in various durations and Digital Assets in various aspect ratios and durations for social media.

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